PaperTale is working with brands & factories
to use transparency to drive change.
The model factory
One of the biggest turning points for PaperTale was the ability to start testing the technology in its own factory. OUTSO AB is a mid-sized garment factory in Lahore (Pakistan), with around 100 workers and is able to produce all sorts of sweaters, hoodies and tees. The factory was a forward thinking one anyway, as its working approach was very different from most Pakistan based factories. Being a part of the PaperTale AB company was therefore a natural and valuable starting point for implementing the technology. At this stage implementations were small and mostly for testing purposes.
Crescent Bahuman Limited
At the end of 2021 PaperTale signed an agreement with a large scale jeans manufacturer called Crescent Bahuman Limited. With around 8000 workers and the capacity to produce a million units a month, PaperTale was pleasantly surprised that there was such an interest on their behalf to adopt a technology like this. PaperTale and CBL will be working very closely to identify and overcome the bottlenecks that arise for this level of traceability, both within CBL and regarding their suppliers and customers.
The Transparency project
How far can we push transparency? Together with Gina Tricot and PaperTale, the project Mikrofabriker wanted to test the boundaries. By using blockchain technology, we tried to trace every aspect of the garments’ impact on the people and the planet, leading to ecological, social and economic transparency.
PaperTale was invited by Science Park Borås to showcase their technology in a limited edition collection launched by Gina Tricot in Oct 2021. The collection featured PaperTale’s blockchain-based technology, making it possible for Gina’s consumers to trace their garments back to the cotton farms in Australia. Despite being PaperTale’s first external collection, the collection sold out instantly and for three times the price of Gina’s non-”PaperTale’d” garments – a promising reassurance for how the technology is being accepted by the market.
Are brands ready for transparency? That is a common question within the fashion industry. Although the industry has long been reluctant to disclose information about the world behind how our clothes are made, a shift seems to be taking place. Gina Tricot is a pioneer in this shift towards sustainable production, by taking a big step regarding transparency. With this collection, Gina Tricot and PaperTale show that transparency can be accessible, without having to compromise on aesthetics.
The coast collection
Sail Racing is a Swedish sailing brand that is known for its high quality and innovative design. Sail Racing chose to add to the story of their products by offering radical traceability through PaperTale. This was the biggest test for our solution so far, as the number of products it had to function for dramatically increased. The team achieved a huge milestone by adapting the technology to this scale. However, the importance of failsafes and training on the factory floor was highlighted.