PaperTale was invited by Science Park Borås to showcase their technology in a limited edition collection launched by Gina Tricot in Oct 2021. The range featured PaperTale’s blockchain-based technology, making it possible for Gina’s consumers to trace their garments back to the cotton farms in Australia. Despite being PaperTale’s first external collection, the collection sold out instantly and for three times the price of Gina’s non-”PaperTale’d” garments – a promising reassurance for how the technology was being accepted by the market.